Global Music Marketing

Jaclyn Pinsky.

Artist development · International strategy · Partnerships

I build global momentum for artists — connecting strategy, culture and opportunity across international markets.

Karan Aujla artist portrait
KARAN AUJLA
Remi Wolf on the soda playlist cover
REMI WOLF
Lauren Spencer Smith artist portrait
LAUREN SPENCER SMITH
10+Years in music
60+International markets

For more than a decade, I’ve led international marketing campaigns for emerging artists and global stars, bringing management, affiliate teams and promotional partners together to turn global strategy into local impact.

Selected work.

01 — 03 / INTERNATIONAL MARKETING
Karan Aujla artist portrait
01 / Global growth

Karan Aujla

Turning international momentum into global scale.

#3 Canadian Billboard 200 · P-POP CULTURE
#5 Spotify Global Top Albums
19K NYC Venue Capacity Played
Explore the campaign
Remi Wolf campaign imagery
02 / International artist development

Remi Wolf

Building an emerging artist across international markets.

300–1,500 London headline venue capacity
MTV EMA Best Push nomination · 2021
Triple J Juno · Featured album of the week
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Lauren Spencer Smith artist portrait
03 / Global breakout campaign

Lauren Spencer Smith

Turning a breakout record into an international campaign.

#10 Spotify Global Top 50 · January 6
2.77M Daily streams at the documented peak
36M+ Official video views · campaign snapshot
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What I do

Global strategy.
Local impact.

International marketing

Campaign planning, affiliate alignment and market prioritization.

Artist development

Building audiences and opportunities across international markets.

Partnerships

Connecting artists, brands, platforms and cultural collaborators.

Promotion

Press, radio, streaming, content and performance opportunities.

Experiential

Promotional travel, showcases, events and live moments.

Campaign leadership

Aligning management, labels, creative teams and external partners.

Selected artists
Karan Aujla / Remi Wolf / Lauren Spencer Smith / Sabrina Carpenter / Zara Larsson / BROCKHAMPTON / DJ Khaled

Hi, I’m Jaclyn.

I’m a global music marketing executive who brings the big picture and the details together.

Across artists, labels and international teams, my work is about finding the right opportunities, bringing the right people together and making the campaign happen.

More about me
New York · Worldwide

Let’s build
your next chapter.

Great campaigns start with understanding what an artist or brand wants to achieve. I turn those goals into fresh ways to tell their story, connect with audiences and drive growth.